Search Engine Optimisation is an established process of improving how your website interacts with search engines, thereby boosting your overall search engine ranking and website traffic. We have compiled a list of recommendations to accelerate your website's success.
The most important SEO tip is to remember, establishing strong search positions takes time.
However there are a few techniques that can be applied across your site to accelerate the process. A search engine spider determines the contents of a website and puts it under a particular category for future reference. Search engines tend to reward sites with good content that are well networked.
Not dead, but the older techniques of gathering hundreds of back-links and poring over Meta Tags (hidden text) are certainly devalued now.
As each year passes, Google gets better at it's core function: to give high quality, useful and relevant results to searches. It also gets better at weeding out the rubbish.
Google's focus is increasingly on the identity of the person posting information. It's called Google Authorship and it's worth reading a little about it. Get yourself a Google+ account and use Authorship.
Inevitably, Social Media is also valued highly. So engage in Google+, Pinterest, Twitter and so on.
Having said that, the following recommendations are still worth considering.
Search engines deem the quality and quantity of a website's content an indicator of the ‘importance' of the website.
Informative and Valuable:
Informative and valuable content will attract both new and returned visitors, as long as it is unique and specific enough to appeal to readers. Remember to regularly update the content on your site, a maintained website is expected to be a more reliable source of information, therefore it's attractiveness to search engines increases. If visitors value your content, they will eventually link to your site. Please ensure correct spelling is used throughout your site, as search engines significantly devalue content which contains spelling mistakes.
Educational, News or Expert Advice:
Content relating to your industry, in the form of news, advice or educational information, will also be beneficial when improving your search engine position.
Educating visitors with useful and expert information will encourage other websites, within your industry, to link to your site. A strong link exchange can be extremely beneficial, especially with a very popular site in your industry.
It is relatively easy to create a dedicated news page that is filled with articles relevant to specific industries. This is a good method of content creation. Although previous articles are archived, search engines can still scan these extra pages.
The search engines scan the content on a web page and determine the relevance of specific search terms. Therefore your website's copy must convince a customer to purchase your product as well as persuade a search engine of its relevance.
Placement and Formatting
We recommend you place your web copy directly under your ‘Header' and ‘Title'. It is also beneficial to repeat the text, which lies within the title tag, inside the body of the web page. It is unwise to have keywords in the title tag, which are not repeated. It is also worth noting, search engines do not recognise graphical headings as easily as text headings, especially if the H1 to H6 elements are used.
It is imperative search engine spiders identify your most significant keyword phrases and index them accordingly. There are a few methods that can be implemented to increase the attractiveness of keywords.
When writing your website's copy, it is common practice to have approximately 500 words a page. We recommend aiming for between four and eight keywords peppered throughout the copy on each page. Although these keywords increase your probability of being listed, you will need to balance a smooth text flow with using all the keywords. It is also beneficial to use your main keyword in the first sentence. Don't overdo the use of the "bold" styling tool, however it is advantageous to "bold" your main keyword once.
Expanding Current Content
If your current web copy is limited in its quantity, it would be worth expanding the information. This could take the form of a more in-depth explanation of your product or service, separating long pages as well as running a forum or blog on related topics.
Incoming links to your site from other web pages improves search engine rankings, especially if links are from highly ranked sites. Establishing links from other quality web sites within your industry is useful for successful SEO and securing strong search results. Google deems a website's link popularity an very significant indicator. Especially when other websites, from your industry, recommend your website.
Quality link building is a very tricky process. We recommend not building links too quickly (this is often penalised by search engines); they must show a natural progression or growth. A quality link is from a high ranking, industry relevant website.
Here are the basic rules of good link building:
When swapping links, only choose related sites. These will not only benefit your visitors, but also increase the site's attractiveness to search engine spiders. Non-specific sites should only be used if the site is a major portal, with a high PageRank.
A Link Page
Source links are stronger if the PageRank is high (at least 2). However this PageRank score should be offset by the site's relevancy. For example, it would still be beneficial to include a link to an extremely relevant site; even if it's PageRank was 0. We recommend building a network of links of sites with a PageRank of more than 4.
This might seem unusual, but from our experience we have noticed that fewer, high quality links, on a link page, attract the strongest result from search engines. Especially as most major search engines (predominantly Google and Yahoo) penalise web sites that link with "bad neighbourhoods". If a web site appears to be dubious or you are simply unsure, avoid linking to the site.
Avoid using the following techniques
Ensure your website's development is not hindering your online success with search engines. A poorly developed site could be blacklisted or heavily penalised by search engines.
Here is a list of suggestions: